ColorProof utilizes a unique product development process that allows it to deliver best in class products, with the highest quality and newest ingredient technology for maximum color protection and hair that’s shiny, beautiful, vibrant, healthy and instantly youthful-looking.
ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the technologically advanced ingredients for unsurpassed performance including:
ADVANCED COLORLAST SYSTEM
Featuring Chromaveil® derived from corn, and Heliogenol® derived from sunflowers, to provide the most potent, full spectrum UVA/UVB color protection.
PROPRIETARY BLEND OF 11 SULFATE-FREE, SALT-FREE SURFACTANTS
Not all sulfate-free shampoos are created equal. A combination of 11 natural surfactants derived from coconut and palm deliver the most gentle cleansing possible with 96% color retention.
PROTEIN POWER COMPLEX
Superior blend of vegan, multiweight proteins derived from potatoes and soy provides maximum strength and repair from the inside out.
Revolutionary polymers shrink wrap hair for unrivaled heat protection up to 450°.
REJUVENATING BOTANICAL INFUSIONS
A powerful blend of natural botanicals including rosemary, sage, geranium, shiitake mushroom and yarrow feed hair essential nutrients, nourish and restore youthful brilliance.
SIGNATURE AROMATHERAPY ESSENCES
RECYCLABLE PACKAGING WHEREVER POSSIBLE